Selling high-end property is not your average home selling process. The stakes are higher, the buyer tends to be way savvier, and expectations for a smooth transaction are usually through the roof.
Fortunately, as a luxury neighborhood expert, I’ve got a few strategies up my sleeve to help ensure your home gets sold for the highest return on investment with the least number of headaches.
Work With an Experienced Team: Experience matters when selling homes in our market. With more than 30 years under our belt as luxury specialists, I’ve built a highly professional real estate support team which includes:
- Buyer Specialist
- Marketing Director
- Certified Home Staging Professional
- Professional Photographers & Videographers
- Social Media Experts
We have a vision and a plan for every home sold that includes the right marketing, advertising, networking, and state-of-the-art tools. Contact me today for a complete understanding of our services.
Leave the Staging to Professionals: Staging is a critical selling tool for luxury homes. This quote from Meridith Baer, the founder of Los Angeles-based premier home staging company, sums it up: "It’s not enough to just walk into a beautiful home and see the rooms. Buyers want to know how they’re going to live in that space," she said. "Staging does that and gives them a way to fall in love with the property."
Price it Right From the Start: Many sellers want to test a higher than market value price to see if they can get more for their home. While I totally understand that, the truth is that pricing too high will almost always have the opposite of the desired effect. The listing will sit on the market and buyer traffic will be minimal. However, price the property at or just below market value and you’ll be more likely to have a larger flow of buyers and even potentially multiple offers – which can drive the price higher.
Use Professional Photographers: As masterful as you might be at working that iPhone camera and filters, nothing can take the place of professional photography when getting a luxury home sold. According to statistics, homes that use a professional photographer for their listing on average sell $11,000 over market value and sell 50% faster than homes with standard photos. Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the listing photos online. Online presence is everything when marketing a home today. Don’t leave it to chance.
Spotlight the Differentiators: The unique, high-value features of your home are your main selling points and should be featured prominently in the photographs and videos on your listing and the focus of all marketing descriptions. Buyers want to see what sets your home apart from competing listings, we can help them do that.
Selling a luxury property in today’s market takes making all the right decisions before the home even goes on the market. The right tools, timing, technology, and price points can make all the difference in the kind of bottom line return you can expect to make. We can help. Call me today to learn how.
