If your listing has expired and you’ve taken your home off the market, it’s time to regroup and re-energize. Here are four proven tips to get you back on the path to home selling success:
1. Re-evaluate the Price.
A price that’s too high may have discouraged buyers and other real estate agents who didn’t want to invest time in a property they felt was overpriced. To set the right price, you and a knowledgeable REALTOR® should review current market conditions, competing listings, and the condition of your home.
Ask a REALTOR® for an updated market analysis of comparable homes currently on the market or sold within the past six months. How long did those homes take to sell? Compare listing prices to final sales prices. You can also review expired listings to identify pricing or presentation issues that may have prevented a sale.
2. Take Another Look at Your Home’s Condition.
Emotions aside, does your home truly look good enough to make a buyer say “wow,” or is there more you can do? Review the feedback you received on the home. Do you see words like “dated” or “cluttered”?
You don’t need to completely remodel. An experienced REALTOR® will know several easy and inexpensive improvements you can make to increase your home’s appeal. Have you staged your home enough by removing personal items, so potential buyers envision themselves living there?
It’s hard to live in a depersonalized home while showing it but remember- it will be worth it in the end. The next person who walks through your door may be right buyer who makes the offer you’re looking for.
3. Re-invigorate Your Marketing Plan.
Your home may be amazing, but if not, enough people know about it, it won’t sell. Flyers and open houses alone aren’t enough. Your REALTOR® should enhance the marketing plan with innovative, non-traditional strategies designed to get your home in front of as many qualified buyers as possible.
For example, do the photos online truly showcase your home’s best features? Is your property getting maximum exposure? A skilled REALTOR® knows how to highlight what makes your home special and how to expand its reach. Well-connected agents can even attract attention of other REALTORS® who are already working with out-of-town buyers- an audience that can be especially hard to reach.
4. Consider Hiring a Home Marketing Expert, Not Just a Realtor®.
If your real estate agent has not met your expectations and your home is still not selling, it may be time to consider a new approach. Not all real estate agents are the same.
Interview several REALTORS® and use what you’ve learned from your recent experience to ask more informed questions and get answers you’re looking for. You may need someone with a more cutting-edge approach to marketing your home.
A Home Marketing Expert understands your needs and priorities, communicates clearly, and masters the most effective strategies to sell homes quickly and for the highest possible price.
What Exactly Can a Home Marketing Expert Do for You?
If your home didn’t sell the first time, it’s not your fault! Many homeowners selected the wrong person because they didn’t know about a more effective type of real estate agent.
An experienced Home Marketing Expert can net you more money and save you time with selling your home by:
- Assisting you in pricing your home so it sells for the most money possible, and you have more for your next home.
- Providing you exposure by marketing your property to other real estate agents and the public, through the official MLS, so it sells in less time, and you can move on. Homes that sell fast sell for the most money!
- Screening buyer calls, showing buyers your property, and negotiating, so you don’t have to constantly be available, and know things are done correctly to sell your home.
- Coordinating the closing process including opening an escrow account, completing requirements for a purchase contract (disclosures, inspections, and other legal documents), so you don't have to think about all the details and are protected.
How to Sell Your Home for Top Dollar and Eliminate Costly Pitfalls
We offer a Maximum Home Value Audit for those considering selling in the next 6 months. Our audit is much more than a simple home valuation you’ll get from another agent. It’s a complete top-to-bottom analysis not just of the value, but every aspect of your home to identify items that may affect your sales price. To request a no obligation audit of your home’s value or if you have any questions about our 28 Step Home Marketing Plan designed to sell your home for every penny it’s worth, in YOUR time frame, and with the least pressure and hassles – call us using the numbers below:
Victoria Popescu & Peg Augustus, REALTOR®
Home Marketing Expert
